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Jony Ive: The Genius Behind Apple's Greatest Products, by Leander Kahney
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“Different and new is relatively�easy. Doing something that’s�genuinely better is very hard.” —Jony Ive
In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.
That young designer was Jony Ive.�
Jony Ive’s collaboration with Jobs would produce�some of the world’s most iconic technology products,�including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable�company, they’ve overturned entire industries, built�a loyal fan base, and created a globally powerful�brand. Along the way, Jony Ive has become the�world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time�100 list, and was even knighted for his “services to�design and enterprise.”
Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to�as his “spiritual partner” at Apple. Jony Ive reveals�the true story of Apple’s real innovator-in-chief.
Leander Kahney, the bestselling author of Inside�Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an�English art school student with dyslexia to the man�whose immense insights have altered the pattern�of our lives. From his early interest in industrial�design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.
Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.
- Published on: 2014-07-03
- Original language: English
- Dimensions: 7.80" h x .79" w x 5.08" l, .80 pounds
- Binding: Paperback
Review
“An adulating biography�of Apple’s left-brained�wunderkind, whose work�continues to revolutionize�modern technology.”
—Kirkus Reviews
About the Author
Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple, including Inside Steve’s Brain�and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
Most helpful customer reviews
2 of 2 people found the following review helpful.
The Genius of Apple and Jony Ive's Significant Contribution to its Success
By J. M. Nye
This book is a good companion to Isaacson's Steve Jobs. The book is well written and clearly reveals Apple's superior design culture. One that is admired and respected by other designers the world over. Interestingly it also touches on the influence good design has on those who purchase Apple products. The idea that people can be educated by influence through good product design is an interesting one. The book also describes in some detail how important good design education is to the manufacturing industry, and goes on to outline concept development in one of the most cutting edge manufacturers in the world today. Relating how innovation directly impacts product sale success.
2 of 2 people found the following review helpful.
A real page turner!
By Oliver Twist
Like any excellent novels, this book is so impossible to put down! I am more than fascinated by his approach to the design process and the influences placed upon him as he grew up and studied the industrial design. In addition, it is more than a biography about Jony Ive; it also highlighted the tumultous challenges and hurdles of shifting the end result from engineering perspectives to design process as well as the difficult environment at Apple when the engineers and executives had a final say in the design process.
The book described the exacting attention to the detail in his design process and end result that made Apple products very sought after. For instance, Jony insisted on the design process that favours the intimate human interaction with the machine rather than the end result from the engineering and manufacturing limitations. Because of him, the consumers have developed the taste for the 'organic' and 'humanistic' machines, which made iMac and iBook in translucent casing a roaring success in the late 1990s and iPod in the early 2000s. With Steve Jobs, Jony Ive had shifted the paradigm of interacting with the machines for the 21st century when the end result is finally consumer-oriented first instead of machine-oriented that dominated the electronic devices for many years. Jony Ive forced the engineers to work with him on stripping down the components to the minimium requirements while challenged them to seek the different approach of putting the components together. The result is amazingly high quality products with fewer pieces and manufacturing process that would be unthinkable or impossible in the past.
Jony Ive and Steve Jobs wanted the minimalistic approach to the human interaction, design process, and engineering that made the unknown or untried manufacturing process and material into the mainstream only to be copied or adopted by other companies. Thus, Jony Ive explored different material and manufacturing process while pushing the engineering and manufacturing envelopes many times over. He took lot of risk in using the completely different or untried manufacturing process and different materials. The PowerBook Titanium was brilliant from the design and engineering perspective but deeply flawed during the use in the real world. The arm for iMac G4 with 'floating monitor' was absolutely an engineering feat: one can use a finger to move the monitor effortlessly. The milled aluminium was very expensive and could not be done in large quantities prior to the unibody MacBook.
The proverbial icing on the cake was his work on iPhone and iPad.
Of course, it highlighted some information from other sources such as Walter Isaacson's book, Steve Jobs, especially the close relationship with Steve Jobs who challenged Jony Ive to continue seeking perfect design solutions. That is understandable given the Apple's reputation of maintaining tight lips and keeping everything very close to the chest.
I would recommend this book to the students of industrial design and to the people who are involved in the industrial design. And to the engineers, too!
0 of 0 people found the following review helpful.
A must have for your Apple library
By ElmoTheCat
Paperback version. Mini-bio on Mr. Jony Ive (considering Mr. Kahney never met Jony Ive). Will leave the kudos to the other reviews. The only thing I have to say on the paperback version is that the paper is pretty rough, heavy newsprint. If you need reading glasses, you will definitely need them here. If you want this for a quick read and toss, this will suffice. If you want to keep long-term in your vast Apple library, I'd go with the hardback.
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